Lori Harvey is using her creative role at Gran Coramino Tequila to bring attention to women business owners. The entrepreneur recently hosted a private Los Angeles gathering that placed those owners at the center of the experience.
Harvey worked with longtime collaborator Akansha Mirchandani and FLUFF Studios to execute the event. She also helped shape its creative direction. The gathering connects her advisory work for the spirits brand with her stated interest in supporting women entrepreneurs.
“Supporting women, especially women business owners, is something I really value,” Harvey told Complex, according to Black Enterprise’s reporting. “And I love being able to bring that into this role.”
A Creative Role Centered on Women Consumers
Harvey serves as chief creative advisor for Gran Coramino, co-founded by Kevin Hart and tequila maker Juan Domingo Beckmann. Since announcing the advisory role in June, she has led the creative vision for Coramino Woman.
That platform connects the tequila brand with female consumers through campaigns, cultural activations, and brand storytelling. It gives Harvey a defined creative brief within the company. Her work on the Los Angeles gathering included developing the experience rather than simply lending her name.
The company said her appointment came as Gran Coramino surpassed $200 million in retail sales. That figure describes the brand’s reported sales milestone. It is separate from Harvey’s own businesses and her role directing creative work for Coramino Woman.
Her choice of collaborators also reflects an existing working relationship. Mirchandani was already a longtime collaborator when Harvey brought her into the gathering. FLUFF Studios joined the execution of the event, which spotlighted women business owners.
Collaboration Alongside Her Own Brands
Harvey’s advisory position sits alongside a portfolio that includes businesses she founded. SKN by LH is her skin care company, built around a five-step system. She is also the founder of YEVRAH Swim and has partnered with Good American and PrettyLittleThing.
The Los Angeles gathering followed Harvey’s appearance at the Create & Cultivate festival. There, she discussed entrepreneurship and the importance of supporting women in business. The private event gave that stated priority another setting through her Gran Coramino role.
Black Enterprise presents collaboration as another part of Harvey’s business strategy. Its account connects her growing portfolio with ownership, creative control, and relationship-building. The event offers a specific example of that approach through the people she selected to realize her vision.
Harvey described Mirchandani’s contribution in practical terms: “AK understands my vision and knows how to turn it into something that feels elevated, thoughtful, and authentic to me.”
Frequently asked questions
What is Lori Harvey’s role at Gran Coramino?
Harvey serves as chief creative advisor and leads the creative vision for the Coramino Woman platform.
Who helped organize Harvey’s Los Angeles gathering?
Harvey tapped longtime collaborator Akansha Mirchandani and FLUFF Studios to execute the private gathering spotlighting women business owners.
Which businesses has Lori Harvey founded?
Harvey founded SKN by LH, a skin care company built around a five-step system, and YEVRAH Swim.
What audience does Coramino Woman focus on?
Coramino Woman connects the tequila brand with female consumers through campaigns, cultural activations, and brand storytelling.
