Corporate gifting has the power to build relationships, foster growth, and create opportunities for businesses. They not only provide an immediate emotional connection with clients but also help in creating a lasting impression. Research suggests that 66% of people will remember your company name one year after receiving a gift. Additionally, 80% of CEOs believe that gifting provides positive and measurable return on investment (ROI). Let’s explore more about corporate gifting today.
Why Gifting Matters
There are several reasons why gifting is important for businesses. Firstly, it helps in retaining customers by making them feel motivated, encouraged, and valued by the brand. Secondly, corporate gifts boost word-of-mouth marketing, both online and offline, as great presents lead to positive opinions about the brand. Lastly, regular gifting creates constant touchpoints, ensuring that your brand stays at the forefront of clients’ minds.
One effective strategy to enhance the impact of corporate gifting is by aligning it with brand archetypes, which represent the personality, tone, and voice of a brand. When paired with brand archetypes, corporate gifts can create instantaneous connections, leading to higher sales and the development of new leads. In fact, businesses that use memorable and meaningful corporate gifting have reported a 40% higher ROI.
There are 12 major brand archetypes developed by Carl Jung in the 1940s. For each major brand archetype, there are gift pairings that resonate with the archetype’s primary values. For example, for the Outlaw archetype, libation accessories like the Downey 14-Piece Whiskey Set can be considered. For the Caregiver archetype, home goods like the 3-Piece Bamboo Cheese Server Kit are fitting choices.
In Conclusion
Corporate gifting can be extremely impactful for a business. When aligned with brand archetypes, corporate gifts can lead to increased sales, customer loyalty, and brand ambassadorship. It is essential for businesses to understand the importance of corporate gifting and leverage it effectively to enhance their overall branding and customer relationships.
