Mindy Weinstein, PhD, is a leading expert in marketing and has been named as one of the top women in the industry globally. She has trained thousands of professionals from organizations of all sizes, including Facebook, The Weather Channel, and World Fuel Services.Mindy often appears in the media, with television interviews that aired on Fox, NBC, and ABC. She has also been quoted in Yahoo News, The Washington Post and Nasdaq and interviewed on Bloomberg Radio.Her interest in persuasion led her to pursue a PhD in general psychology with an emphasis in technology and after five years of studying this concept, she decided to share her knowledge through her book “The Power of Scarcity: Leveraging Urgency to Influence Customer Decisions”(McGraw Hill 2022). Mindy now speaks across the world about how to apply scarcity to increase sales, customer retention and overall revenue. She also helps businesses infuse natural scarcity into their marketing campaigns through her company. Market MindShift. Other marketing agencies come to Mindy to learn the latest trends, concepts and methodologies.Mindy is a marketing profession at University of Denver, as well as a program leader for The Wharton School at the University of Pennsylvania and Columbia Business School.