Valerie Tyson, is the CEO of the woman-owned and operated marketing agency, Unrivaled Group.Valerie has more than twenty years of B2B and B2C experience working with best-in-class global brands and sports properties + talent. In 2018, she took on the role as the CEO of Strategic Playground, which is now known as Unrivaled Group. She is a proven expert in brand strategy, digital media, integrated marketing, branded content, consumer insights, and business analytics across Fortune 1000 brands with a focus on the sports and entertainment-centered industries.Being a woman in the male-dominated sports industry for more than 20 years has provided her with the motivation and the sense of responsibility to encourage a generation of female leaders.