What on earth would a gift, an iconic sneaker dynasty, sports, and architecture have in common? As much as this might sound like a punchline, it actually happened. The inspiration for how Michael Jordan changed the game of basketball when it came to apparel and sneakers with the iconic Nike Air Max 1. Looking back nowadays, you may think this isn’t that big a deal when it comes to basketball and sneakers / apparel. Let’s explore gift inspired history below.
Remember that in its early days, Nike was the mere startup against the mainstays of the industry and were mainly regarded as track shoes. But MJ and the innovation of Air Jordans changed all that.
Gifts matter. And indeed – sometimes they are responsible sparking innovation to a creative revolution. Learn more about how a gift inspired history and why you should study the evolution of this very unique case in the visual deep dive below:
