Apple is reportedly in discussions ​with Google and OpenAI to license their AI chatbot technology ‍for future iPhones. The tech giant is said to be‌ negotiating with both Gemini, Google’s AI platform, and⁢ ChatGPT, OpenAI’s AI platform, to determine ⁢the ⁣best fit for their upcoming updates.

Apple has faced⁤ criticism in the past for lagging behind in the⁤ AI boom‍ that swept the tech industry last year. However, ‌the company has repeatedly assured that ‍they are working on various AI projects. For instance, reports suggest that Apple is developing an updated version of Siri that will operate on the same language ‌models ⁣as‌ ChatGPT.

Apple’s Shift Towards Generative AI

Apple’s online job listings indicate a shift towards generative⁣ AI, although they have yet to roll out any significant AI features. To⁣ keep iPhones competitive, Apple appears to be considering third-party AI platforms. Google’s AI technology has already been successfully⁢ integrated with mobile brands like⁤ Pixel and Samsung.

Gemini or ChatGPT is expected to assist with automated writing and text-to-image generation. However, without official confirmation from Apple, the exact nature of​ the collaboration remains uncertain. Google might either lend its technology ‌to‌ Apple, or the entire Gemini app might be added to iPhones.

This wouldn’t be the first collaboration between Apple and Google. The two tech giants already have a substantial $18 billion/year deal that makes Google the default search engine on all Apple devices. Even if Apple partners with Google or OpenAI, its own AI efforts will continue. The upcoming iOS‌ 18 software update, expected to be released at the Worldwide Developer Conference‌ (WWDC) ​in June, will likely feature on-device capabilities powered by Apple’s native AI technology.

Benefits of Apple AI for Google

Since reports of ⁤Apple potentially licensing Google’s AI tech surfaced online, Alphabet’s (Google’s parent company) share value ​has increased by 4%.‌ The exact value of the contract ​is unknown, but it will undoubtedly ⁣significantly boost Google’s annual revenue. If Gemini is added directly ⁢to Apple’s default app list, Google will gain access to a massive new market: ‍iPhone users.

Apple’s guarded ecosystem makes it difficult for third-party apps to reach its users. However, if this partnership goes⁤ through, it will​ instantly ⁢introduce Gemini to millions of new users. That said,‌ Google has several issues to resolve before this deal can become a reality, particularly given ⁣the controversies surrounding Gemini since its launch.

For instance, Gemini was recently⁣ criticized for being “too woke” ⁤and “historically inaccurate” when it generated images of women and people of ⁤color in response​ to a query about America’s founding ​fathers. Google had to apologize and temporarily⁣ suspend text-to-image generation.‍ They stated that the tool has undergone extensive anti-racism training, but in ‍this case, it went too far.

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Description: This article discusses Apple’s reported plans to license AI ⁣tech from Google or OpenAI ‍for its upcoming iPhones. It explores the potential benefits and challenges of such ⁣a partnership.