Getting a lot of traffic to your website isn’t enough for success; you have to convert your visitors into paying customers. Across all industries, the average conversion rate is 3.9%, Conversions are about getting a customer to take a desired action, such as making a purchase or requesting an appointment. A one percent increase in your conversion rate could significantly increase your bottom line. Here are eight tech solutions that can help you increase the number of visitors that turn into customers:
1. Click-to-Call
Click-to-call enables mobile visitors to click a button and call your company. It’s especially helpful for people for want to make an appointment with a service business, like a dental office. The feature allows you to grab visitors who want to get an appointment quickly.
2. Retargeting Campaigns
Retargeting is tracking website visitors who leave your website without converting. They may have gotten busy or distracted and left your website. You can set this up with Google search ads, YouTube, and Facebook ads. Once they see the ad, your lost visitor will remember you.
3. Heat Mapping Tools
Heat maps track visitors’ behavior on your website. This includes mouse clicks and movements and scrolling behaviors. Using this data will help you decide where to put buy it now buttons or contact information in the places visitors are most likely to view.
4. Put Your Google Reviews on Your Website
Google makes it easy to embed your Google reviews on your website. This will give your company credibility and it builds trust with visitors. Facebook also enables you to put reviews left on Facebook if they enable reviews on your account. People are more likely to convert if they have social proof that your product in worth buying.
5. Chat Messaging
A managed live chat service lets you customize your chat widget and the responses the agent gives. Leads are sent to you via instant messages, phone calls, or emails. It gives your website visitors a personal connection with your business as they are talking to a live person. Managed live chat service is ideal for service businesses that may not have someone available to answer calls at certain times.
6. Use Slide-Ins
Most of your visitors will find pop-ups annoying. You can get visitors to convert with a discrete slide-in that they will notice out of the corner of your eye.
7. Add Product Recommendations
E-commerce businesses can add additional product recommendations under each product. A person looking at a laptop might like to know that you have laptop cases. This keeps visitors on your site longer if you have good recommendations and they will be more likely to buy if they can get everything needed to use the product.
8. Add No Risk Call-to-Action Buttons
Put CTA buttons on your site that take away any perceived risk. A roofing company could offer a Get Your Free Estimate button or an e-commerce site could offer a free returns button to assure visitors that there is no risk for them.
