Small businesses owned by women face unique challenges. One of these challenges is coming up with an effective marketing strategy. But knowing how to market your business isn’t easy. With the 8 following marketing ideas, however, any small business can grow its customer base.
1- Make Use of Social Media
Social media is great for getting your business known. From email marketing to social media posts, you have a wide variety of marketing opportunities. Better still, many of these tactics have a relatively low cost of entry. There’s no excuse for any business not to make use of social media.
2- Highlight Achievements
Your employees are important. That’s why highlighting their achievements is a great way of spreading your business’s reach. By highlighting their achievements, you show your employees how valuable they are. In turn, you show the world how much you care and create goodwill.
3- Host an Event
Hosting an event is one of the best ways to showcase your business’s expertise. Whether in-person or virtually, events build public interest in your company. Even if your budget is small, events can be made to fit whatever your current needs are. Social media contests, for example, are low-cost and quick to call attention to your business.
4- Use Experiential Marketing
Marketing doesn’t always have to be traditional. Innovative marketing strategies are some of the best ways of growing your business. Experiential marketing, for example, sets you apart from your competition while still giving your customers a one-of-a-kind experience. By building an experience for your customers, you create a memorable experience that they will take with them.
5- Create Informative Content
Potential customers need to know about your expertise. Getting your expertise across isn’t always easy. That’s why you should create informative content like useful videos or blog posts. This type of content not only provides value to your customers, it also serves as marketing to bring in new ones.
6- Respond to Your Customers
Not every customer is going to leave a review or a testimonial. The ones that do, however, are especially valuable. Even a negative review can prove to be a great chance to interact with the customer and show that you are committed to making their next experience better.
7- Use Referrals
It’s easy to see how valuable customers are as a marketing tool. Word-of-mouth is one of the strongest tools you can use to quickly grow your business. And the best way to get customers to tell their friends about you is to leave a good impression on them.
8- Advertise
Despite all the new ways of marketing, plain advertising is still popular for a reason. Always reliable, advertising locally or through social media makes for a quick boost. However, advertising isn’t cheap and isn’t always effective depending on your industry.
For small and woman-owned businesses, good marketing is essential. And good marketing doesn’t have to be expensive or difficult either. Whether it’s through social media or customer interaction, there’s no excuse not to have a marketing strategy in place.
